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David Perlmutter's avatar

"The best example I can think of is Star Wars. I can’t think of any film where people would camp in the parking lot for three days so they could purchase the first ticket. Even if you have criticisms of Star Wars from a storytelling point of view, you have to acknowledge it as a marketing masterpiece."

Part of that was because Twentieth Century Fox had so little faith in the film truly being a success that they signed over most of the merchandising and licensing rights to George Lucas' company. So when the film succeeded, it was good for him, but not so much for them.

And then Disney bought them both, but that's another story.

The biggest problem I have with being a writer is the self-promotion thing. I would much rather have experience hands take care of making my name known while I actually concentrate on my writing, but I can't yet afford to have someone help me do it on a full-time basis.

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Gene Wood's avatar

You are spot on .. this matches my experience as I tried to grow my small business. Activating customers is the challenge of the century

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